Restructuring a branch network to improve agility and profitability

Category:

Strategy

Context

A French company specialising in the rental of industrial, utility, and commercial vehicles — with an integrated multi-service offering — wanted to deeply reorganise its network of 130 branches across the country.
This decision was part of a strategic restructuring aimed at reducing overheads and adapting the network coverage to evolving market demand.

Approach and methodology

Developed a 50-action restructuring plan, validated and monitored with top management;
Created a dedicated reporting system to track real estate operations, coordinated with the legal department;
Structured a clear process for new real estate projects, in partnership with the development team.

Objective

Design and implement a €3 million cost-saving plan focused on structural expenses;
Close or consolidate 15% of the branch network;
Support the employee redeployment plan, in collaboration with the HR department;
Oversee real estate restructuring: lease terminations, rent renegotiations, and site closures;
Support real estate development: land acquisition, identification of investors, management of new openings.

Results Achieved

15% of branches closed or consolidated, in line with the initial objective;
€2.5 million in savings achieved out of the targeted €3 million, despite early mission termination due to the COVID crisis;
50 FTEs successfully redeployed, demonstrating a responsible and people-focused change management approach.

Training

An excellence-oriented training program for leading luxury brand

Market Research

Optimizing customer experience: benchmarking and mystery shopping for a used car marketplace

PMO

Project Manager Officer in the luxury sector

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