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Context
A global insurance player launched a transformation program for its Assistance & Services business unit, which operates B2B2C services in Motor, Home, and Health lines. The program aimed to enhance customer experience and reduce financial leakage by automating processes and standardizing operations across six countries. Data played a transversal role from system design to analytics implementation.
Approach and methodology
Cross-functional coordination through structured governance (steering committees, operational and data boards), agile development of analytical assets (data lake, datawarehouse, dashboards). Weekly data governance workshops, centralized documentation, creation of tools to manage reference data (List of Lists), and implementation of digital and operations analytics.
Objective
Results Achieved
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