Corporate Communication Strategy

Category :

Consulting

Context

A mobility-focused company sought to continue its collaboration with OMS to optimize synergies in corporate communication between two entities within the group that traditionally operated in silos.

Approach and methodology

  • Clearly articulate the benefits for each entity to work together more effectively.
  • Participate in meetings within each entity and establish a joint coordination meeting.
  • Develop jointly crafted media approach and external presence strategies.

Objective

Harmonize messages and communication objectives so that both entities are identified under a common brand.

Results obtained

  • Integration of teams within an expanded scope.
  • Adoption of the overall corporate communication strategy for the common brand